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Expanding On Neiman Marcus Group's U.S. exclusive, Schiaparelli opens their first West Coast shop with the Integrated Luxury Retailer
Neiman Marcus, in partnership with the French Maison, opens Schiaparelli's first West Coast location in the luxury retailer's Beverly Hills store. The permanent boutique is a continuation of Neiman Marcus Group's (NMG) U.S. exclusive, which includes dedicated presence at Neiman Marcus' flagship in Downtown Dallas and Bergdorf Goodman in New York City. The Bergdorf Goodman space was the first boutique for the Maison outside of its Place Vend̫me atelier Рshowing the draw of NMG's American luxury customer base.
Schiaparelli boutique at Neiman Marcus Beverly Hills
Schiaparelli boutique at Neiman Marcus Beverly Hills
"Neiman Marcus Group is a relationship business. We are brand makers with a powerful history of connecting the world's most luxurious designers to our loyal customer base," said Geoffroy van Raemdonck, CEO, Neiman Marcus Group. "NMG is proud to have the largest Schiaparelli footprint of any retailer in the world and it is a privilege to bring such a highly demanded brand to our customers in a new market."
"We strive to offer our clients moments that are exceptional experiences," said Delphine Bellini, CEO, Schiaparelli. "Our boutique-atelier at Neiman Marcus Beverly Hills provides such a unique environment, warm and welcoming while immersing visitors into the incredible worlds of Elsa Schiaparelli. Neiman Marcus is an amazing retail partner who understands our unique sense of exclusivity and creative expression and provides the perfect environment. Both Neiman Marcus and Schiaparelli share a common desire to offer customers the most exceptional pieces and inspirational shopping experiences."
The boutique is designed by Creative Director Daniel Roseberry in collaboration with architect Daniel Romualdez. The second-floor shop embodies the Schiaparelli aesthetic with surrealist and whimsical details. Evoking the iconic Place Vendôme atelier, it takes inspiration from the brand's rich creative heritage with references to Jean Michel Frank, Alberto Giacometti, Salvador Dali and other culturally defining Schiaparelli collaborators. The boutique is outfitted with a wide selection of ready-to-wear, evening wear, handbags, leather goods, jewelry, and accessories.
"Our presence in Los Angeles has really exploded thanks to the amazing moments we've had working hand in hand with LA based celebrities and stylists," said Daniel Roseberry, Creative Director, Schiaparelli. "I am thrilled that Schiaparelli's ready-to-wear will now be available to more people who love the brand and want to be a part of what we are building here. Each piece is so special and designed with so much care here at the Place Vendôme in Paris - it is an honor to finally offer the entire collection to the West Coast."
This month, the Beverly Hills store celebrated the boutique opening with a customer activation, in-store visuals and window displays that embodied the codes of the house. The ground floor of the store featured a limited-time immersive experience with a curated offering of the brand's iconic bags and surrealist accessories collection. In the fall, the celebration will continue with a second client event as Daniel will visit the market. In support of NMG's integrated retail model, customers can also shop Schiaparelli remotely through their sales associate.
"Schiaparelli is the pinnacle of luxury and creativity, at the intersection of art and fashion. The Maison's exclusivity and unique design expression has made an incredible impact within the modern luxury landscape," said Lana Todorovich, Chief Merchandising Officer, Neiman Marcus. "We are thrilled to partner with the Schiaparelli team to expand their U.S. presence and offer their discerning taste to our customers."
The partnership between Neiman Marcus and Schiaparelli dates back to 1940 when Maison founder Elsa Schiaparelli won one of the first Neiman Marcus Awards for Distinguished Service in the Field of Fashion for her significant influence on the industry. With Roseberry now at the helm of the brand, the integrated luxury retailer looks forward to continuing the longstanding relationship and bringing the Maison's imaginative designs to the American luxury customer.
#neimanmarcus | @neimanmarcus |@schiaparelli
ABOUT NEIMAN MARCUS:
Neiman Marcus is a Dallas-based luxury retailer, providing customers access to exclusive and emerging brands, anticipatory service, and unique experiences since 1907. Each day, Neiman Marcus connects with customers worldwide while delighting them with exceptional experiences across a 36-store presence in the U.S., one of the largest U.S. e-commerce luxury platforms, and industry-leading remote selling and personalization technology. From delectable dining and indulgent beauty services to bespoke experiences and exclusive products, there is something for everyone. To keep up with the latest news and events at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram, Facebook, YouTube, and Twitter.
Neiman Marcus Group is a relationship business that leads with love in everything we do for our customers, associates, brand partners, and communities. Our legacy of innovating and our culture of Belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world's most desirable brand partners, we are delivering exceptional products and intelligent services, enabled by our investments in data and technology. Through the expertise of our 10,000+ associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary. Our flagship brands include Neiman Marcus and Bergdorf Goodman. For more information, visit neimanmarcusgroup.com.
For more information and detailed history about the Neiman Marcus Awards, view the Press Kit.
ABOUT SCHIAPARELLI
With her wild imagination and revolutionary approach to fashion, Elsa Schiaparelli instilled a unique creative spirit to 20th Century design. Turning ordinary objects into some of the most memorable creations, Schiaparelli expressed her creative talents through fashion, fragrance, and what we refer to today as "merchandising," blurring the boundaries between creative brilliance and commercial success and developing an innovative business model that is still used by most major fashion houses today.
Elsa Schiaparelli's iconic collaborations with artists like Dalí, Cocteau, Man Ray, Jean-Michel Franck, and Giacometti, among others, became legendary. Her legacy has consistently contributed to mainstream culture throughout the decades and continues to inspire people across creative industries and continents. A true artist herself, Schiaparelli is the creative force behind some of fashion's most revolutionary shapes, techniques, and colors, redefining new standards of style and what beauty means. In 1940, she won the Neiman Marcus Awards for Distinguished Service in the Field of Fashion for her significant influence on the industry. In 2019, the house of Schiaparelli appointed American born designer Daniel Roseberry as Creative Director, based in the iconic Salons Schiaparelli at 21 place Vendome, Elsa's home, and atelier.
