Whom You Know: #PeachysWWW @Bumble Inc. Launches Deception Detector™: An AI-Powered Shield Against Spam, Scam and Fake Profiles

Friday, February 9, 2024

#PeachysWWW @Bumble Inc. Launches Deception Detector™: An AI-Powered Shield Against Spam, Scam and Fake Profiles

To mark Safer Internet Day, Bumble Inc. (NASDAQ: BMBL) has announced its latest feature, Deception Detector™, building on its decade-long priority of building kind, safe, and authentic connections. Deception Detector™ uses Artificial Intelligence (AI) to help identify spam, scam and fake profiles, aiming to take action before members even see them. Within the first two months of the technology’s introduction, Bumble saw member reports of spam, scam, and fake accounts reduced by 45%.

Research from Bumble Inc. shows that globally, respondents cited fake profiles and the risk of scams as their top concerns when online dating*. And almost half of women (46%) surveyed expressed anxiety over the authenticity of their online matches on dating apps.** This concern and anxiety can lead people to miss out on meaningful connections that can positively impact their lives.

Deception Detector™ introduces a fast, reliable machine learning-based model to assess the authenticity of profiles and connections on Bumble Inc.’s platforms. Of those accounts identified as spam/scam profiles, Bumble Inc.’s testing showed that Deception Detector™ supported in blocking 95% of these accounts automatically. This automated and AI-based technology is used in conjunction with dedicated human support to prioritize a safe and empowering community.

Lidiane Jones, CEO at Bumble Inc., states, "In recent years, the online landscape has evolved significantly and we see a growing concern about authenticity. Bumble Inc. was founded with the aim to build equitable relationships and empower women to make the first move, and Deception Detector™ is our latest innovation as part of our ongoing commitment to our community to help ensure that connections made on our apps are genuine.”

“With a dedicated focus on women's experience online, we recognize that in the AI era, trust is more paramount than ever. We are being thoughtful about how to best use new models to reduce the anxiety of making connections and support our community, with AI standing as a main area of focus.”

This release is the latest from Bumble Inc.'s AI innovations across its products, building on the company's extensive history of combating misogyny, harassment, and toxicity online. The company previously introduced other detection capabilities such as Private Detector, an industry-first feature that utilizes AI to detect and blur lewd nude images, and was one of the first dating apps to utilize AI for photo verification. Recently, Bumble has introduced Best Bees, an AI algorithm that provides a higher level of curation for members, while Bumble For Friends has AI-powered conversation starters to provide members with a tailored, meaningful message when reaching out to a new connection.

Bumble Inc. was also a founding member and the first dating app to join forces with the Partnership on AI, reinforcing the company's focus on responsible technology. Deception Detector™ has been rolled out across Bumble, Badoo, and Bumble For Friends.

*Bumble Inc. State of the Nation Report 2023: All data was commissioned by Bumble Inc. within August and September 2023 with a global sample size of 28,000 people.

** The research was conducted by Censuswide on behalf of Badoo, among a sample of 8004 18+ Respondents who are single/using dating apps or have used dating apps within the last 6 months in the UK, France, Germany and Spain. The data was collected between 20.09.23 - 05.10.23. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.

About Bumble Inc.

Bumble Inc. is the parent company of Bumble, Bumble for Friends, Badoo, Fruitz, and Official. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz). Badoo, founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors. Official is an app for couples that promotes open and honest communication between partners and was founded in 2020.

For more information about Bumble, please visit www.bumble.com and follow @Bumble on social platforms.

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