Whom You Know: #Daylight #ProductAlert #PeachyDeegan #SpaPeachy #SalonPeachy MORE THAN 30,000 THOUSAND BEAUTY AND SPA PROFESSIONALS ATTEND QUESTEX’S 2024 IBS and IECSC NEW YORK SHOWS

Tuesday, March 19, 2024

#Daylight #ProductAlert #PeachyDeegan #SpaPeachy #SalonPeachy MORE THAN 30,000 THOUSAND BEAUTY AND SPA PROFESSIONALS ATTEND QUESTEX’S 2024 IBS and IECSC NEW YORK SHOWS

The show tells Whom You Know:

Questex’s International Beauty Show (IBS New York) and the International Esthetics, Cosmetics, & Spa Conference (IECSC New York) made a triumphant return to the Javits Convention Center with exciting new onsite experiences, expanded educational opportunities, and three jam-packed days of the best in beauty and spa. Over 30,000 professionals attended to walk through miles of exhibits, learn the latest industry trends and techniques from prominent artists and skilled estheticians, and acquire business-building skills to take their crafts and careers to the next level.

“We could not be more pleased by the success of this year’s New York Shows,” said Elizabeth Fantetti Trevorrow, Partnership & Event Director, Questex’s Beauty & Spa Group. “Our goal, first and foremost, was to celebrate and support the members of the beauty and wellness communities and we surpassed that by leaps and bounds on all fronts, from our education, incredible brands, empowerment opportunities, and our self-care initiatives. And we’re just getting started. With the shift in the industry towards solopreneurs, which was reflected in a large percentage of the attendee turnout at both shows, connecting them to our exhibitors was paramount.”

EXPANDED EDUCATIONAL OFFERINGS

For the first time ever, the IBS NY Show featured a full roster of Master Classes in addition to Hands On Workshops.

The Master Classes are designed to provide an in-depth look of the latest skills, techniques, and styles led by elite industry artists. With an emphasis on demonstrations and insider knowledge, attendees left each class ready to elevate their services, captivate their clientele with new skills, and increase profitability. All Master Classes and Hands-On Workshops required an additional fee and included the 3-day Exhibit Hall pass with purchase.

Plus, all attendees from both events were welcome to take part in over 120 demonstration classes that were included free with the Exhibit Hall pass.

IECSC NY had its curated Conference Education – a diverse range of paid classes featuring speakers with unique expertise, all aimed at providing the essential knowledge and insights to elevate and grow businesses, as well as the free Product Focused Education offerings – informative sessions and workshops led by top exhibitors and offering a deep dive into a specific product or service.

All attendees from both events could participate in product focused sessions for no additional fee.

NEW + REVITALIZED ONSITE EXPERIENCES

Say Yes to You Hub – Located on the IBS NY Show floor and available for all attendees, the Say Yes to You Hub was an area for attendees to relax and recharge, with a schedule of offerings that focused on enriching their personal well-being. On Sunday, complimentary headshots and chair massages were offered. On Monday and Tuesday, attendees experienced enriching content on mental health, gut health, emotional intelligence, body alignment, spiritual energy, and more.

What’s New for You Zone – Located on both the IBS and IECSC NY Show floors, the What’s New for You Zone was a place to check out an exciting collection of first-time exhibitors. Attendees had the opportunity to try a new line, engage with a company new to the show floor, or be the first to test a product new to the market.

Quest Zero

As part of Questex’s Quest Zero initiative, the company’s ongoing commitment to be Net Zero by 2050, IBS and IECSC collaborated with GLO™ (Green Life Organization) Salon Recycling, who provides zero-landfill recycling solutions for the salon industry, as a Recycling Partner to reduce salon and spa waste on site at the show. Attendees noticed strategically placed GLO Recycling bins throughout the show to collect various forms of waste including hair, plastic bottles, electronics, soaps, brushes, hair color, foil, gloves, nail polish, perfumes, aerosols, and other flammable materials.

As always, attendees had the opportunity to shop for products for their salons and spas at professionals‐only pricing and to network with industry leaders. Over 500 brands showcased their newest products and innovations in the nearly 100,000 square feet co-located space.

The IBS New York 2024 exhibit floor featured hundreds of high-profile brands, including: Andis, Aqua Hair Extensions (new!), Chi by Farouk, DNA Hairtools, HALOCOUTURE Extensions, Hattori Hanzo Shears, KANAR, Korea Pavilion (new!), Myavana, GELISH & Morgan Taylor, Pibbs, Pureo Natural Products, Sutra, Turbo Power and many more!

IECSC New York 2024 exhibiting brands included: Celluma, Circadia, Dermalogica, Eminence Organic Skin Care, HydraFacial, Face Reality Skincare, FarmHouse Fresh, Glymed Plus, LightStim, Silhouet-Tone USA, Procell Therapies, Repechage and more.

Brand owners interested in being considered for review: peachydeegan at gmail dot com

IBS New York welcomed back Sam Villa, Co-Founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken, Villa is a true leader that brings out the best in others. As the 2021 NAHA Educator of the Year, Hair Awards USA Hall of Fame Inductee and 2017 NAHA Lifetime Achievement Award Winner, he is known for doing things differently to challenge, inspire and motivate change. Villa was joined by his colleague and fellow renowned artist, Roger Molina. Molina has 20 years of experience behind the chair and has worked as a national educator and platform artist for over a decade. Also joining the line-up of top-tier educators was men’s grooming expert, John Mosley. Mosley brings over ten years of industry experience to the Andis Education team, including working behind the chair in the barbershop, working as a platform artist for Paul Mitchell and providing personal grooming services to several celebrities in the entertainment and sports industries. Mosley's knowledge, passion and industry relationships help Andis deliver best-in-class educational programs in the Southwest and was awarded 2022 Educator of the Year NAHA.

Upcoming Events

Additional networking and educational opportunities for beauty and wellness professionals are available at IBS Las Vegas and IECSC Las Vegas, taking place June 22-24, 2024 at the Las Vegas Convention Center. Visit ibslasvegas.com or iecsclasvegas.com for more information. Also, IECSC Florida will take place October 13-14, 2024 at the Palm Beach Convention Center. Visit iecscflorida.com for more information.

And set your calendars for next year’s IBS New York and IECSC New York, taking place March 23-25, 2025, at the Javits Center.

About IBS New York

Produced by Questex and presented by American Salon, IBS New York is the longest running professional beauty event in the country. IBS New York is for professionals only and reaches a wide cross‐section of participants including salon owners and managers, hair stylists, hair colorists, makeup artists, nail technicians, beauty and hair product manufacturers and distributors. Connecting serious beauty professionals with the best in the industry, the show brings hundreds of top beauty brands together under one roof for free educational classes by industry legends, workshops, and exclusive show-floor discounts. For more information, visit ibsnewyork.com

About IECSC

Produced by Questex, the International Esthetics, Cosmetics and Spa Conferences (IECSC) are for professionals only and reach a wide cross‐section of participants from spa and wellness product manufacturers and distributors to spa owners, directors and managers, estheticians, massage therapists, cosmetologists, medical estheticians, and dermatologists. With dynamic trade show floors, in-depth conference programs, and presented by American Spa, the IECSC events provide the perfect meeting ground for the world’s most elite and qualified spa professionals looking to meet the top skin, cosmetic and wellness companies. For more information, visit iecsc.com.

About QUESTEX

Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality, and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.

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