Whom You Know: #CruisingPeachy Maserati at Monterey Car Week: Celebrating 110 Years of Innovation, Headlined by Global Reveal of All-New MC20-Derived Super Sports Car

Friday, August 9, 2024

#CruisingPeachy Maserati at Monterey Car Week: Celebrating 110 Years of Innovation, Headlined by Global Reveal of All-New MC20-Derived Super Sports Car

North American Debut of MC20 Icona, First MCXtrema Customer Delivery, Classiche and Folgore Displays at House of Maserati Highlight the Brand's Legendary Evolution and Electrified Future

Italian luxury and performance brand Maserati celebrates 110 years of innovation, showcasing its storied past, present, and future across an array of activations during Monterey Car Week 2024. Amongst the highlights set to punctuate the busy week is the global unveil of an all-new MC20-derived super sports car at The Quail, A Motorsports Gathering, alongside the North American Debut of the freshly revealed MC20 Icona. The House of the Trident will also celebrate another important milestone, making its first customer delivery of the track-only racing 'beast', MCXtrema, at the famed Laguna Seca Circuit; the first time the model will ever be on the track in North America.

Maserati MC20 Tributo Modenese

House of Maserati

Serving as the home base for Maserati's activities throughout the week is the elegant House of Maserati, bringing a taste of 'La Dolce Vita' hospitality to all who visit. There, guests will discover for the first time the MC20 Tributo Modenese, a one-of-one MC20 coupe created to pay homage to Modena, the city at the heart of Maserati, and to celebrate the festivities of Monterey Car Week.

Officially launching Maserati's Classiche department in North America, House of Maserati will showcase an MC12 Special Edition to serve as a nod to the Trident's rich racing heritage. Also gracing the displays at the house will be a diverse array of current models, including the all-electric Folgore range: GranTurismo Folgore, GranCabrio Folgore, and Grecale Folgore; as well as the GranCabrio Trofeo and MC20 Cielo. Exclusive private 'open air' test drives will also be offered to experience first-hand the unmatched power of GranCabrio Folgore, GranCabrio Trofeo, and MC20 Cielo.

Guests at the House of Maserati will stroll the property savouring fine wines from brand partner Marchesi Antinori, the Italian family who has been committed to winemaking for more than six centuries. Premium audio partner Sonus faber will offer the opportunity to discover their elevated sound performance throughout the residence, which has also been outfitted with a sleek furniture set-up by Giorgetti, an established brand which shares the core principle of timeless Italian luxury with Maserati, in collaboration with its local partner Robina Benson Design House.

The Quail, A Motorsports Gathering

The festivities at The Quail, A Motorsports Gathering, will begin with the global unveil of an all-new super sports car derived from Maserati's MC20 halo vehicle. Kept completely under wraps until the scheduled press conference taking place from 9:12-9:19am PST, Maserati Global Head of Marketing & Communications Giovanni Perosino, together with Maserati Global Head of Design Klaus Busse, will reveal the project for the first time, which stands as a testament to the state-of-the-art pure Maserati racing performance and unique "fun to drive" Italian dynamics the brand is famous for worldwide.

Making its North American debut, the MC20 Icona Special Series will be prominently displayed on the Maserati stand at The Quail. The production model is offered in a limited edition of 20 units globally and will feature a special livery and exclusive content inspired by the MC12 Stradale. Produced in Bianco Audace Matte and Blu Stradale, exclusive details for the refined customization include the Maserati Fuoriserie logo in Bianco Audace on the side of the livery, in the lower panels near the rear wheels, with the Italian flag logo positioned on the door under the MC20 lettering.

Rounding out the Corse line-up on stage, MCXtrema, the track-only 'beast' first revealed at The Quail in 2023, also returns. The first customer unit to be produced, it demonstrates Maserati's commitment to pushing the boundaries of performance, representing a mix of luxury, technology, and raw speed.

MCXtrema First Delivery at Laguna Seca

Saturday afternoon on August 17, MCXtrema will take center stage in dramatic fashion at WeatherTech Raceway Laguna Seca. This occasion will mark the very first customer delivery of MCXtrema, and the first time its Nettuno race engine will be heard starting up and racing around the track in North America.

To reinforce the gravitas of this moment, Maserati Chief test driver Andrea Bertolini, will be on hand to conduct a walk-around and driver brief with MCXtrema's new owner. The two will enjoy track time together, where Bertolini will demonstrate firsthand the high-power V6 3.0-L twin turbo engine before handing over the keys for the first time.

Pebble Beach Concours d'Elegance Concept Lawn

The House of the Trident caps off the weekend with a return to the Pebble Beach Concours d'Elegance on Sunday, August 18, where the future classic all-new super sports car globally revealed at The Quail will be showcased on the Concept Lawn. Its dramatic design language, reduced weight, and maximum performance output create a distinct offering for the brand to display for the collectors and connoisseurs in attendance.

Maserati's dynamic 110-year history is further displayed as a featured class in the Concours with Maserati Head of Design Klaus Busse serving as an Honorary Judge for the event's iconic 'Best in Show.'

Maserati S.p.A.

Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally. Maserati line-up includes the Grecale, the "everyday exceptional" SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the new convertible of the Trident; all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. Today the full-electric range includes also the Grecale Folgore, Maserati's first full-electric SUV, and the latest addition, GranCabrio Folgore. By 2025, all Maserati models will also be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2028.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/